Featured Section is a part of your LinkedIn profile that allows you to showcase your top content, achievements, or media prominently. It highlights posts, articles, links, or documents you want visitors to notice first, helping you control your personal brand’s first impression.
How Featured Section Works
On LinkedIn, the Featured Section appears near the top of your profile, just below your About section. You can add a variety of content types, including posts you’ve made, articles you’ve published, links to external websites, or uploaded media like images and presentations.
To add content to the Featured Section, navigate to your profile, click “Add featured,” and select from your recent posts or upload new content. You can reorder items to prioritize the most relevant or impressive pieces.
This section is dynamic, meaning you can update it regularly to reflect your latest work, campaigns, or professional milestones. It acts as a visual portfolio that complements your written profile elements like your LinkedIn Headline and About Section.
Why Featured Section Matters
The Featured Section helps you stand out in a crowded professional network by spotlighting your best and most relevant work. Profiles with rich multimedia content are more engaging and can increase profile views by up to 21% (LinkedIn Business Blog).
By curating this section thoughtfully, you demonstrate your expertise, accomplishments, and personality beyond text alone. This can be especially valuable for professionals building their personal brand or job seekers wanting to showcase portfolios and endorsements upfront.
Recruiters and potential clients often scan this section first to quickly assess your capabilities, making it a powerful tool to influence their perception and encourage further profile exploration.
How to Use Featured Section Effectively
- Select content that highlights your key skills, recent projects, or notable achievements.
- Regularly update the section to keep it current and relevant to your career goals.
- Use a mix of media types-articles, documents, and videos-to appeal to different viewers.
- Prioritize items that support your personal brand narrative and complement your LinkedIn Personal Brand Guide.
- Optimize your profile overall with tools like the Profile Optimizer to ensure consistency across all sections.
Frequently Asked Questions
Can I feature posts from other people on LinkedIn?
No, you can only feature content you have created or shared on your profile, such as your posts, articles, or uploaded media.
How many items can I add to the Featured Section?
LinkedIn allows you to add up to 8 items in the Featured Section, giving you enough space to showcase a variety of work.
For more about crafting a compelling profile, see our guide on LinkedIn Personal Brand.