Company Pages
5 guides
A LinkedIn company page is your organization's official presence on the platform and serves as a hub for employer branding, product marketing, and talent acquisition. These guides walk you through setting up and optimizing every element of your company page, from the headline and About section to showcase pages and life tabs. You will learn how to create a content strategy that keeps followers engaged, use LinkedIn analytics to track page performance, encourage employee advocacy, and leverage company page features like LinkedIn Events and product pages. Whether you are a startup building brand awareness, a mid-size company recruiting talent, or an enterprise managing a global presence, a well-run LinkedIn company page amplifies everything else your marketing team does.
How to Create and Optimize a LinkedIn Company Page
Learn how to create and optimize a LinkedIn company page to boost brand visibility, attract followers, and engage your audience effectively.
Read GuideHow to Get More Followers on Your LinkedIn Company Page
Learn how to grow your LinkedIn company page followers with optimized profiles, consistent content, employee advocacy, and LinkedIn features.
Read GuideLinkedIn Employee Advocacy: Turning Your Team Into Brand Ambassadors
Discover how to turn your employees into LinkedIn brand ambassadors through strategic advocacy, boosting reach and engagement effectively.
Read GuideLinkedIn Company Page Analytics: What to Track and Why
Discover essential LinkedIn company page analytics to track, why they matter, and how to use LinkedIn page insights for better engagement and growth.
Read GuideLinkedIn Showcase Pages: What They Are and When to Use Them
Learn how LinkedIn Showcase Pages spotlight products or services as sub pages of your Company Page and when to use them effectively.
Read GuideFrequently Asked Questions
How do I create a LinkedIn company page?
To create a LinkedIn company page, click the Work icon in the top navigation, select "Create a Company Page," and choose your page type. You will need to enter your company name, URL, industry, and size. Make sure to complete every section including the About description, logo, cover image, and specialties to maximize your page's visibility in search results.
How often should a company post on LinkedIn?
Companies that post at least once per weekday see twice the engagement of those that post less frequently. Aim for 3 to 5 posts per week, mixing content types like industry insights, employee highlights, company news, and thought leadership. Consistency matters more than volume, so find a sustainable cadence your team can maintain.
What is a LinkedIn Showcase Page?
A LinkedIn Showcase Page is a sub-page of your main company page that lets you highlight a specific brand, product line, or business unit. It has its own followers and content feed, making it ideal for targeting distinct audience segments. Use Showcase Pages when different parts of your business serve fundamentally different audiences.
How do I increase followers on my company page?
Encourage employees to list your company as their employer and share company posts with their networks. Add a LinkedIn follow button to your website and email signatures. Post valuable, shareable content consistently and engage with comments to boost algorithmic distribution. Running LinkedIn ads with a Page Follow objective can also accelerate growth.
Grow your company's LinkedIn presence
HookTide helps teams track company page performance, analyze content, and build a stronger employer brand on LinkedIn.
Try It FreeLast updated: January 1, 2026