Every LinkedIn Term, Explained
60+ LinkedIn terms defined in plain English. From SSI to dwell time - look it up, understand it, use it.
Profile & Identity
13 termsCompany Page
Company Page is a dedicated LinkedIn profile for businesses to showcase their brand, share updates, and engage with professional audiences.
Showcase Page
Showcase Page is a LinkedIn feature allowing companies to highlight specific brands or products with targeted content and audience segmentation.
Endorsements
Endorsements on LinkedIn let users validate each other's skills, boosting profile credibility and visibility among recruiters and peers.
Recommendations
Recommendations on LinkedIn are personalized testimonials from connections that validate your professional skills and character.
LinkedIn Skills
LinkedIn Skills are professional abilities users add to profiles to showcase expertise and improve discoverability for jobs and networking.
LinkedIn SEO
LinkedIn SEO is optimizing your profile and content to rank higher in LinkedIn searches, boosting visibility to recruiters and clients.
LinkedIn Banner
A LinkedIn Banner is the large header image on your profile that enhances your personal brand and visual identity to attract professional attention.
LinkedIn Headline
LinkedIn Headline is the brief text under your name summarizing your professional identity, crucial for visibility and personal branding.
LinkedIn About Section
The LinkedIn About Section is your professional summary space where you showcase your skills, experience, and career goals to attract recruiters and connections.
Personal Brand
Personal brand on LinkedIn is your unique professional identity and reputation that shapes how others perceive your skills and expertise.
Featured Section
Featured Section on LinkedIn highlights your top posts, articles, and media to showcase your expertise and personal brand effectively.
LinkedIn Profile Photo
LinkedIn Profile Photo is your professional image on LinkedIn that creates first impressions and boosts profile visibility.
LinkedIn Experience Section
The LinkedIn Experience Section displays your job history, roles, and achievements, helping recruiters and connections understand your career.
Content & Publishing
14 termsCreator Mode
Creator Mode is a LinkedIn profile setting that boosts content visibility and follower growth by prioritizing content creation tools and follower engagement.
LinkedIn Articles
LinkedIn Articles are long-form posts that let professionals share detailed insights and establish thought leadership on LinkedIn.
LinkedIn Live
LinkedIn Live lets users broadcast live video to engage their professional network in real time with interactive streams.
LinkedIn Carousel
LinkedIn Carousel is a swipeable slideshow post format allowing professionals to share multiple images or documents in an engaging and interactive way.
LinkedIn Poll
LinkedIn Poll lets users create interactive multiple-choice questions to engage their network and gather insights quickly and effectively.
LinkedIn Newsletter
LinkedIn Newsletter lets professionals publish recurring content to subscribers, boosting engagement and building authority on LinkedIn.
LinkedIn Hashtags
Thought Leadership
Thought leadership on LinkedIn means establishing yourself as an expert by sharing valuable insights that build credibility and influence.
Document Post (PDF Post)
Document Post (PDF Post) lets you share multi-page documents directly in your LinkedIn feed for interactive, engaging content.
Collaborative Articles
Collaborative Articles on LinkedIn are co-created posts that combine multiple professionals' insights to build authoritative, engaging content.
LinkedIn Top Voice
LinkedIn Top Voice recognizes members who create influential, engaging content that shapes professional conversations and demonstrates thought leadership.
LinkedIn Pulse
Content Pillars
Content Pillars are core themes that guide your LinkedIn posts, helping build authority and consistent engagement with your target audience.
LinkedIn Hook
LinkedIn Hook is the opening line of a post designed to capture attention quickly and boost engagement on LinkedIn.
Engagement & Algorithm
2 termsNetworking & Connections
5 termsInMail
InMail is LinkedIn’s premium messaging tool allowing users to contact professionals outside their network for effective networking and outreach.
LinkedIn Groups
LinkedIn Groups are professional communities for networking, sharing insights, and engaging with peers in focused discussions.
LinkedIn Connections
LinkedIn Connections are your first-degree contacts on LinkedIn, forming your professional network for messaging, endorsements, and content sharing.
1st, 2nd & 3rd Degree Connections
Learn how 1st, 2nd, and 3rd degree connections define LinkedIn networking layers and why they matter for growing your professional network.
LinkedIn Followers vs Connections
LinkedIn Followers vs Connections explains the difference between mutual connections and one-way followers, essential for effective networking.
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Sales & Marketing
5 termsSocial Selling Index (SSI)
Social Selling Index (SSI) measures your effectiveness at using LinkedIn to build relationships and generate sales across four key areas.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium sales tool that helps professionals find and engage prospects with advanced search and personalized insights.
Social Selling
Social Selling on LinkedIn means building relationships and engaging prospects through authentic interactions to drive sales effectively.
Employee Advocacy
Employee Advocacy on LinkedIn is when employees promote their company’s brand and content through personal profiles to boost reach and trust.
B2B Marketing on LinkedIn
B2B Marketing on LinkedIn uses LinkedIn’s professional network to target businesses, generate leads, and build brand authority through strategic content and campaigns.
Advertising
7 termsLinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms are pre-filled ad forms that capture user info easily, boosting lead generation and conversion rates for advertisers.
LinkedIn Campaign Manager
LinkedIn Campaign Manager is the platform for creating, managing, and optimizing paid ad campaigns targeting professional audiences on LinkedIn.
Sponsored Content
Sponsored Content is paid native advertising on LinkedIn that appears in users’ feeds, helping professionals target audiences with engaging posts.
LinkedIn Matched Audiences
LinkedIn Matched Audiences lets advertisers target specific groups using their own data like email lists and website visitors for personalized ads.
LinkedIn Retargeting
LinkedIn Retargeting targets users who previously engaged with your brand, delivering personalized ads to boost conversions and engagement.
LinkedIn CPC & CPM
LinkedIn CPC & CPM are key advertising pricing models where you pay per click or per thousand impressions to optimize campaign goals.
LinkedIn Conversion Tracking
LinkedIn Conversion Tracking measures how LinkedIn ads drive valuable actions like sign-ups or purchases, helping advertisers optimize campaign performance.
Analytics & Metrics
7 termsEngagement Rate
Engagement Rate measures how actively LinkedIn users interact with your content through likes, comments, shares, and clicks relative to reach or impressions.
Impressions
Impressions on LinkedIn measure how many times your content is displayed to users, reflecting visibility but not engagement.
Reach
Reach on LinkedIn measures the unique number of users who see your content, revealing your audience size and content visibility.
LinkedIn Profile Views
LinkedIn Profile Views measures how many users visit your profile, showing your professional visibility and engagement on the platform.
LinkedIn Analytics
LinkedIn Analytics offers data insights to track content performance, audience engagement, and optimize your LinkedIn presence effectively.
Click-Through Rate (CTR)
Click-Through Rate (CTR) on LinkedIn measures the percentage of users who click your links after viewing content, showing how well your posts drive traffic.
Share of Voice
Share of Voice on LinkedIn measures your brand’s visibility compared to competitors by tracking mentions and engagement within your professional network.
Recruiting & Careers
2 termsOpen to Work
Open to Work is a LinkedIn feature that signals job seekers' availability to recruiters, boosting visibility and job search success.
LinkedIn Recruiter
LinkedIn Recruiter is a premium sourcing tool for recruiters offering advanced search, candidate management, and direct messaging to streamline hiring.
Tools & Features
5 termsLinkedIn Premium
LinkedIn Premium is a paid subscription offering enhanced networking, messaging, and job search tools to boost professional opportunities.
LinkedIn Events
LinkedIn Events lets professionals create and manage virtual or in-person events to engage their network and build communities.
LinkedIn Learning
LinkedIn Learning is an online platform offering thousands of expert-led courses to help professionals develop skills and showcase certificates on their profiles.
LinkedIn Boolean Search
LinkedIn Boolean Search uses operators like AND, OR, and NOT to refine LinkedIn searches, helping professionals find targeted profiles and opportunities quickly.
LinkedIn Audio Events
LinkedIn Audio Events are live voice-only sessions for real-time professional networking and engagement on LinkedIn.
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