A connection request with a note gets accepted 50-70% of the time. Without a note? 30-40% (LinkedIn Social Selling Index Research, 2024).
That one extra minute of personalization nearly doubles your success rate.
Here's what to say.
The basic formula:
[How you found them / context] + [Why you want to connect] + [What's in it for them]
Template 1: Common Interest
"Hi [Name], I saw your post on [topic] and it really resonated with the work I'm doing in [your area]. Would love to connect and follow your insights more closely."
Works because: Shows you actually saw their content.
Template 2: Mutual Connection
"Hi [Name], I noticed you're connected to [mutual's name]-we've been collaborating on [project/topic]. Seems like we run in similar circles. Would be great to connect."
Works because: Social proof and shared context.
Template 3: Same Company/School
"Hi [Name], saw you're also a [Company/School] alum! I'm now working on [current focus]. Always good to connect with fellow [alumni]."
Works because: Shared identity creates instant connection.
Template 4: Genuine Admiration
"Hi [Name], I've been following your content on [topic] for a while-your perspective on [specific insight] really shifted how I think about this. Would be honored to connect."
Works because: Specific praise feels authentic, not generic.
Template 5: Event Connection
"Hi [Name], I caught your session at [Event] on [topic]. The point about [specific thing] was exactly what I needed to hear. Would love to stay connected."
Works because: Shared experience + specific takeaway.
Template 6: Potential Collaboration
"Hi [Name], I noticed we're both working on [overlap area]. I think there might be interesting ways to collaborate or share notes. Happy to share what's working for us if that'd be useful."
Works because: Leads with potential value.
What to avoid:
- The default "I'd like to add you to my professional network" (lazy, invisible)
- Pitching anything in the connection request (off-putting)
- Vague flattery without specifics ("I love your work!")
- Multi-paragraph essays (too much, too soon)
- Asking for something immediately (premature)
The character limit reality:
LinkedIn caps notes at 300 characters. That's about 2-3 short sentences (LinkedIn Help Center, 2025). Make every word count.
You can say more after they accept. The connection request just needs to get you in the door.
Need help crafting your message?
Try our free LinkedIn Connection Request Composer to generate personalized connection messages that actually get accepted.
Related resources:
- Strategy first: Who Should You Connect With on LinkedIn?
- Craft your request: LinkedIn Connection Request Composer
- After connecting: How to Turn LinkedIn Connections Into Conversations
"The LinkedIn algorithm rewards conversation, not broadcasting. The more genuine replies your post generates, the wider it travels." - Richard van der Blom, LinkedIn Algorithm Researcher, Author of the annual LinkedIn Algorithm Report
Frequently Asked Questions
What if I can't find anything specific to personalize my note?
If you're really stuck, focus on your shared industry or a common goal. "Hi [Name], I'm also in the [Industry] space and I've been following your company's growth. I'd love to connect and keep in touch." It's not perfect, but it's better than no note at all.
Is it better to connect on mobile or desktop?
Desktop is better for sending connection requests because it's easier to add a note. On mobile, the "Connect" button often sends the request immediately without a note. To add a note on mobile, you have to click "More" and then "Personalize invite."
Should I follow up if someone accepts but doesn't reply to my note?
Yes, but give it a day or two. A simple "Thanks for the connection, [Name]! Looking forward to seeing your posts in my feed" is a polite way to acknowledge the new connection without being pushy (LinkedIn Social Selling Index Research, 2024).